TL;DR
- Trends
- Creators leaning into messy, unfiltered food content.
- Views
- Recent video hits 1.7M + views .
- Format
- ASMR + unusual food combo + messy eating
- Why It Works
- combines weird food, satisfying sounds, and genuine reactions.
- Use It When
- Your brand wants UGC that feels natural to the creator’s usual content.
What is this trend about
If you’ve come across @shaysdailyeats, you probably know her for mukbangs, ASMR eating, unusual food combinations, and sometimes a lot of mess.

Her videos don’t try to make eating look perfect. You’ll see butter-eating, strange food combinations, big reactions, and sounds that make you feel like you’re sitting right there with her.
shaysdailyeats
shaysdailyeats
original sound - shaysdailyeats
Comments
- A
anastasijadra0 3w ago
its just soo disgusting
392
- D
daniskadaily 3w ago
guess the country
116
- P
pvrringzcawtmwmw 3w ago
am I the only one that finds this satisfying
80
- K
kells3649beauty 3w ago
more nonsense ... getting boring
71
- A
aamoviesz 3w ago
What frosting is made of?
5
- C
circaee 3w ago
everyone fucking line up
4
- S
sonyasha_koko52 3w ago
а чо это я тоже хочу
3
- F
fatima_ali854 3w ago
Who actually eats frosting like tf o would throw up
3
And that’s part of why the content works. It’s all about the combination of weird food, satisfying sounds, and genuine reactions that make Shay’s content feel distinct.
The formula
ASMR + extreme food trends + creator personality
How to use
For brands, try working the product into the creator’s signature content, whether that’s weird food combinations, ASMR, or taste tests.
Keep reading
The rest of this article is for subscribers. Sign in with a paid account to read the full piece.
Read the full article