Privacy Policy

This Privacy Policy describes how Masterhooks (“we,” “us,” or “our”) collects, uses, and protects your personal information when you use our website and services.

1. Data Collection

We collect information that you provide directly to us when you create an account, use our services, or communicate with us. This may include your name, email address, billing information, and any other information you choose to provide. We automatically collect certain information when you access our services, including IP address, browser type, and usage patterns.

2. How We Use Information

Your data allows us to provide, maintain, and improve our services, including processing transactions, sending technical notices, and providing customer support. We may also use information to personalize your experience and communicate with you about products, services, and events offered by Masterhooks.

We use your personal information only where we have a valid legal basis to do so, including: where you have given consent, where processing is necessary to perform our services to you, where we have a legitimate business interest that does not override your rights, and where we are required to comply with a legal obligation.

3. Cookies and Tracking

We use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

We also use a product analytics service to understand how our service is used. When you interact with certain parts of the service — for example a sign-in or sign-up window, the subscription pricing window, a paywall or preview prompt, an email sign-up form, or the checkout process — we may record that browsing session, which includes the pages you view and your clicks, scrolling, and typing within those pages. We do this to see where people get stuck and to improve those steps.

These recordings are masked so that the values you type into form fields, sign-in codes, and your email address where it is displayed to you are hidden and are not captured. We do not record your payment card details, which are entered on our payment provider's own pages and never on ours. Recordings are stored by our analytics provider and are used only for the purposes described above. You can ask us to delete recordings associated with your account using the contact details in Section 9.

4. Third-Party Sharing

We do not share your personal data with third parties except as described in this policy. We may share information with vendors, consultants, and other service providers who need access to such information to carry out work on our behalf, or when required by law to comply with legal processes.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access the personal data we hold about you
• Right to correction of inaccurate or incomplete data
• Right to erasure (“right to be forgotten”)
• Right to restrict certain processing activities
• Right to withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us using the details in Section 9. We will respond within the timeframe required by applicable law (typically within 30 days).

6. Children’s Privacy

Our services are not directed to individuals under the age of 18 (“Children”), and we do not knowingly collect personal information from Children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information from our servers. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information.

7. Data Breach Notification

In the event of a data breach that compromises your personal information, we will notify affected users and relevant authorities as required by applicable law, without undue delay and, where feasible, within the timeframe required by the applicable jurisdiction (e.g., 72 hours under GDPR). Notifications will include a description of the nature of the breach, the categories of data affected, and the steps we are taking to address it.

8. Effective Date

This Privacy Policy is effective as and last updated in August 2026.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Masterhooks
Email: trends@masterhooks.com
Address: Beverly Hills Dr, Whittier, California 90601, US

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated policy on our website with a revised “Last Updated” date, and where appropriate, through additional means such as email notification. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including to comply with legal, accounting, or reporting obligations. When your data is no longer needed, we will securely delete or anonymize it. Retention periods may vary depending on the type of data and the nature of our relationship with you.