Stop Your Forever Scroll Stay Ahead of What’s Trending

No more endless scrolling just to figure out what’s viral. Instantly discover the latest content trends, hot formats, winning hooks, and creative patterns shaping social media.

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Start Exploring for Free

Discover What’s Working

  • A phone playing a viral clip in front of a stack of stills

    Instant Recap of Viral Video

    Get a quick snapshot of what people are talking about right now with our curated video recap compilation.

  • A magnifying glass over a spread of article pages

    Uncover Deeper with Article

    From viral videos to format and formula behind them, we break it down so it can be your viral radar or inspiration space!

  • The Trend Report cover with the mascot reading it

    Find A Highlight in Trend Report

    Your snapshot of what’s trending and our handpicked insightful pattern knowledge for viral content

  • Category chips and creator avatars drifting past the frame

    Trending Topics

    Understand what subjects, themes, and conversations are gaining momentum.

Viral Trends Are Everywhere, but How Do You Spot The Right Ones?

Trends move fast. Masterhooks helps you stay ahead

Cut Your Scrolling Time

Save hours of research by skipping the endless scroll through countless feeds to find what's worth paying attention to.

A hand holding a phone playing a viral clip, with the mascot asleep in an armchair

Catch The Viral Fast

Quickly find what matters. We filter out the noise so you can focus on the signals that truly count.

A magnifying glass picking one creator out of a cloud of profile photos

Uncover The Secret

Viral content has a format and follows a pattern. We break them down, so you understand what makes them work and make yours work.

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Frequently Asked Questions

What are trends by Masterhooks used for?

Trends by Masterhooks is made for anyone who lives and breathes social media content.

We help you discover what’s trending and worth paying attention to, so you don’t have to spend hours doomscrolling through TikTok, Instagram, or other platforms.

Basically, we do the digging so you can spend more time creating.

What kind of content trends can I discover?

We understand that not all viral videos are worth recreating. That’s why we handpick the trends with the most potential for you to achieve any kind of objective you have.

Trends by Masterhooks helps you discover content that:

  • Has a format or content system you can learn from
  • Is worth recreating, adapting, or upgrading for your own audience
What’s your method to find, filter, and pick the viral content?

We’re building a research database that continuously tracks new content and trends. Furthermore, we don’t just pick something because it has a lot of views or high engagement. We filter the content using our MASTER framework, which stand for:

  • Meaningful — There’s something worth learning from it.
  • Stop & Stay — It grabs attention and keeps people watching.
  • Easy to Recreate — You can actually take the idea and make it your own.

We’re committed to cutting your endless scrolling and research time, therefore we carefully selecting trends that are relevant and worth the attention.

Who is this for?

Marketers and creators are our main audience.

But honestly, you don’t have to be either of those to use Trends by Masterhooks. If you simply want to know what’s trending without spending hours doomscrolling, Trends by Masterhooks are built for you too!

What is the cost to research in Trends by Masterhooks?

Trends by Masterhooks offers tons of free articles to support your needs.

But if you want to get notified about trends as quickly as possible and dive deeper into what’s happening, you can upgrade to our paid content for $49.

We’re also working on a new feature that will be available in the $99 plan soon.

Want to see the latest pricing? Check our pricing here.

How can I use this to find content ideas?

There are three easy ways to use it:

1. Want to see what’s trending right now?

Head over to our Trending Video Recap. It’s where you can catch the latest viral trends without doing the scrolling yourself.

2. Want to understand why something is working?

Check out our Articles. Instead of simply copying a viral video, we help you understand the content system behind it so you can recreate and improve the idea. Right now, we have two main pillars:

  • Viral Radar → Find and understand what’s going viral.
  • Inspiration Space → Save creators and content that spark ideas for you.

3. Want the bigger picture?

If one idea isn’t enough and you want to understand what’s happening around a specific topic or period, check out our Trend Reports.

Can I request a custom Trend Report?

Yes!

If you’re looking for trends around a specific topic, industry, audience, or period, just contact us and tell us what you need.

We’ll see what we can do.

What If I Can’t Find the Viral Trends I Need?

Just let us know, hit contact us!

Our contact channel is always open for suggestions. If there’s a trend, topic, or type of content you think we should cover, we’d love to hear about it.

Get In Touch With Us

Got a question, suggestion, or just wanna say hi?

We’d love to hear from you. Drop us a message, and we’ll get back to you soon.