No more endless scrolling just to figure out what’s viral. Instantly discover the latest content trends, hot formats, winning hooks, and creative patterns shaping social media.
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Get a quick snapshot of what people are talking about right now with our curated video recap compilation.
From viral videos to format and formula behind them, we break it down so it can be your viral radar or inspiration space!
Your snapshot of what’s trending and our handpicked insightful pattern knowledge for viral content
Understand what subjects, themes, and conversations are gaining momentum.
Trends move fast. Masterhooks helps you stay ahead
Save hours of research by skipping the endless scroll through countless feeds to find what's worth paying attention to.
Quickly find what matters. We filter out the noise so you can focus on the signals that truly count.
Viral content has a format and follows a pattern. We break them down, so you understand what makes them work and make yours work.
Trends by Masterhooks is made for anyone who lives and breathes social media content.
We help you discover what’s trending and worth paying attention to, so you don’t have to spend hours doomscrolling through TikTok, Instagram, or other platforms.
Basically, we do the digging so you can spend more time creating.
We understand that not all viral videos are worth recreating. That’s why we handpick the trends with the most potential for you to achieve any kind of objective you have.
Trends by Masterhooks helps you discover content that:
We’re building a research database that continuously tracks new content and trends. Furthermore, we don’t just pick something because it has a lot of views or high engagement. We filter the content using our MASTER framework, which stand for:
We’re committed to cutting your endless scrolling and research time, therefore we carefully selecting trends that are relevant and worth the attention.
Marketers and creators are our main audience.
But honestly, you don’t have to be either of those to use Trends by Masterhooks. If you simply want to know what’s trending without spending hours doomscrolling, Trends by Masterhooks are built for you too!
Trends by Masterhooks offers tons of free articles to support your needs.
But if you want to get notified about trends as quickly as possible and dive deeper into what’s happening, you can upgrade to our paid content for $49.
We’re also working on a new feature that will be available in the $99 plan soon.
Want to see the latest pricing? Check our pricing here.
There are three easy ways to use it:
1. Want to see what’s trending right now?
Head over to our Trending Video Recap. It’s where you can catch the latest viral trends without doing the scrolling yourself.
2. Want to understand why something is working?
Check out our Articles. Instead of simply copying a viral video, we help you understand the content system behind it so you can recreate and improve the idea. Right now, we have two main pillars:
3. Want the bigger picture?
If one idea isn’t enough and you want to understand what’s happening around a specific topic or period, check out our Trend Reports.
Yes!
If you’re looking for trends around a specific topic, industry, audience, or period, just contact us and tell us what you need.
We’ll see what we can do.
Just let us know, hit contact us!
Our contact channel is always open for suggestions. If there’s a trend, topic, or type of content you think we should cover, we’d love to hear about it.
Got a question, suggestion, or just wanna say hi?
We’d love to hear from you. Drop us a message, and we’ll get back to you soon.