TL;DR
- Trends
- TikTok Creators with a game show content format
- Format
- Different game and mission in each video, both family and couple games
- Why It Works
- Gamification content allows viewers to have a side they can root for until the end of the video
- Use It When
- You have a crew (min. 2 people) and want to hook viewers’ attention just like a game show on TV.
What is this trend about
Nowadays, people rarely watch TV. Legendary TV shows are slowly fading from our radar, one by one. Those show formats aren’t actually gone, but creators bring them to your phone instead. One of them is the game show.
These three creators adapt the game show format to their daily content. Instead of a TV game show that usually lasts for at least 1 hour, this game content is served in nugget-sized durations, making it addictive for the viewers. Let’s take a peek at their page
The Smily Fam (@thesmilyfam)
2.4M
212
21.5K575.3K15511.8K6.2M1.5K81.8KThis creator is a family crew that consists of four people.
The games they choose are pretty basic, but one thing that makes their content different is the numbers above each family member. With this method, people start flooding the comment section with the number of the player they rooted for.
They currently have 2.1M+ followers with 1.64M+ avg. views per video.
Jacqueline Vega (@jaquelineveigaoficial)
7.5M9K245.7K633.5K802.4K17.7M3.4K176.2KThis creator is a game show creator with a game crew that consists of the teenagers in her village.
Her choice of game is usually pretty simple, using balloons and rope as their props. The games change every once in a while. She also adds some emojis as the players' representation or to keep track of which player succeeded and failed.
Now, she has 288K+ followers with 1.23M+ avg. views per video.
Amari & Kamari (@amarixkamari)
1.9M6.9K146.8K606.7K78952.4K1M6.7K129.5KDifferent from the two creators before, this creator is a couple who focuses on doing a game show that feels like a daily skit. Instead of heavily relying on props, they are just doing a challenge or even rage-baiting in the middle of their daily tasks and chores, making viewers hooked to see which person is rage-baited the most.
Their page hit 270.5K+ followers with 263K+ avg. views per video.
The DNA of these creators
Keep reading
The rest of this article is for subscribers. Sign in with a paid account to read the full piece.
Read the full article