TL;DR
- Trends
- “It’s Me, It’s Verity” Minecraft horror song trend response
- Views
- 7.2M real-time views
- Format
- Single reaction clip + trend-specific sound
- Why It Works
- It signals that the brand is paying attention without trying to manufacture a new meme
- Use It When
- Your brand, product, or campaign unexpectedly becomes part of an existing internet joke
What is this trend about
When your brand is mentioned as an internet joke, don’t bite down. Instead, do what Anne Hathaway did.
To give you some context: basically, Minecraft’s “It’s me, It’s Verity” horror song just went viral as an internet joke. At the same time, Anne Hathaway shares the same character name in her upcoming movie, Verity.
Capturing the hype, Hathaway uses the song lyrics in one of her promotional videos. And you know exactly how people react to this.
@annehathaway
Anne Hathaway
original sound - Anne Hathaway
20.9M 
1.4M 
3.3M People flooded TikTok with their reaction videos about Hathaway’s promotional material. The engagement also went crazy.
5.9M 22.4K 963.8K 1.2M 2.0K 189.8K 181.2K 892 38.7K With 7.2M+ views for these reaction videos in real time, this is a genius PR move from Verity.
The formula
If you want to ride the trend, you need to spot the trend first. Make sure that:
- people are familiar enough with the trend
- the trend doesn’t need too much context to understand
And just like what Anne Hathaway or Haley Baylee did, here’s the formula:
- Single clip or cut-to-cut clip of your raw reaction
- Trend-specific sound (such as the "It’s Me, It’s Verity” sound)
Remember to always tap to the most-used sound, the one that people are already familiar with.
How to use it
For brands, the moment you see that people start to mention your brand name or brand-related things, observe. Does it need to be addressed as a serious matter, or can we tap into the trend in a fun way?
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