TL;DR
- Trends
- Making a series out of your niche in three ways
- Format
- Testimonial clip + advice clip, same keyword in the opening section, uniform content cover on the creator profile page.
- Why It Works
- Every video feels continuous and related to each other, making it just like a bootcamp curriculum.
- Use It When
- You want to make a sustainable content format out of your niche.
Sometimes, creators easily run out of ideas or face a creative block to create new content. One thing to get around it is to have a rigid structure for your content.
“Will the content feel boring, then?” No, not at all. These three creators prove it in their own way.
They have the same niche: finance. Here’s how they use different approaches to make it rigid yet still leave room for them to be creative.
Making Money from Clipping Series by Kellan Hennebery
1M
3.4K
67.6K3.8M19.5K298.1K350.3K96920.3KKellan Hennebery is a TikTok finance creator who used to be a clipper. A clipper is a creator who clips long videos, mainly podcasts, and reuploads the clips to short-form social media like TikTok.
As a finance creator, his content mainly focuses on “How to make money from clipping?”
First, he started his content with a testimonial clip. Then, followed up with clips that explain how much he earned as a clipper and how to do it.
The testimonial clips he used in every piece of content are different, making it feel fresh even though the structure is the same.
With this strategy, he got 1.24M+ average views with 260K+ followers.
Responsible Adult University Series by Mikey Caloca
3.9M43.1K668.3K281.9K4.4K42K36.6K694.5KMikey Caloca is a finance creator with a young-adult audience segment, such as university students, first-time jobbers, etc.
He has several series, but one of them is Responsible Adult University. There, he shares random tips on managing your finances, like student loans and credit cards, in under 1 minute.
Other than that, he also incorporates the “responsible adult” keyword in other content. Somehow, this made the content a part of the Responsible Adult Universe.
With this strategy, he got 50K+ average views with 1.5M+ followers.
Small Business Ideas by Hayden Garlock
259.7K5.1K19.5K943.1K24K73.9K445.5K12.9K34.5KDifferent from the other 2 creators, Hayden Garlock specializes in small business tips, hacks, and ideas.
No fancy concept, just cut-to-cut clips with different topics every time. The signature? The text copy on top of the video. With this visual, people will recognize the series right away without any “series” written on it.
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