TL;DR
- Trends
- Checkpoint-like GRWM format trend
- Views
- 15M+ combined views from 5 sampled videos in 10 days; 5.4M+ for the highest-performing one.
- Format
- Cut-to-cut, transition at every checkpoint + trend-specific sound.
- Why It Works
- Easy to remake, low barrier to entry, and doesn’t hurt viewers’ attention span because of how short the duration is to show the payoff.
- Use It When
- You want to make an easy GRWM video that doesn’t need many editing skills and grabs viewers’ attention.
What is this trend about
Get Ready With Me (GRWM) is such a classic content format when it comes to daily vlogs, especially for the beauty and fashion niche. For years, people have been making new versions of it, and this is one of them
brookemonk_
original sound - Elina.g
Comments
- H
hatemyr 2w ago
People Before 1M
27.4K
- T
tim.sander67 2w ago
um.
4.8K
- Z
zhyqr 2w ago
So we all opened the comments?
4.5K
- D
dew 2w ago
ok
3.9K
- I
itsbrandonmax 2w ago
I’ve arrived
2.8K
- V
very_c0ol_person 2w ago
Why are the comments filled with the „never forget” stickers, she is literally still stunning without makeup on
2.6K
- S
slimjim 2w ago
What about
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- J
just_xenias.vibes.xo 1w ago
Ummm I saw Nathalie’s one first
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15.1M 
10.3K 
1.4M With a trend-specific sound, creators cater to viewers' attention spans by making nugget-sized, chewable progress that later shows the payoff in one video.
This strategy is somehow genius. Why?
The fast-paced transition hooks the viewers, giving them the effect of “Wait, what?” while they’re still trying to process the video.
The whole process is shown in only 10 seconds.
As we stated before, it doesn’t hurt the attention span of the viewers. Yet because of it, viewers are rewatching it over and over again to see every detail of the video.
11.8M 5.7K 730.8K 2.2M 17.4K 305.0K 2.0M 2.2K 287.7K 724.9K 2.8K 153.1K With total combined views of 15M+ for 5 videos in 10 days and the highest one hitting 5.4M+, this trend is emerging rapidly every day. The sound itself is now being used in 77.7K+ videos. Now is the time for you to be a part of it.
The formula
You want to recreate this genius approach? Great. These are some things to note:
- showing the process from start to end, sectioned
- using the trend-specific sound
Keep it short. Easy to understand, easy to bite, and easy to replay.
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