TL;DR
- Trends
- Manifesting wishes through captions, visuals, and sounds.
- Views
- The top videos got 14.3M+ views in a week.
- Format
- Wish + visual + fitting sound.
- Why It Works
- Easy to relate, recreate, and personalize.
- Use It When
- Turning an aspiration, lifestyle, or product benefit into content.
What is this trend about
The manifesting trend took off with Dua Lipa’s Training Season, as creators used the song to imagine every possible wish: perfect partner, lifestyle, you name it.
The idea is actually really simple: a creator shares their wish on screen while lip-syncing some lines from Training Season.
The “manifestation” itself isn't just about love; you can manifest a trip, money, confidence, or even a nap (honestly, same)

But this format goes beyond just relationships.
A TikTok creator shares the same idea with her own word of affirmation, which other creators reuse for other parts of life: money, careers, travel, homes, confidence, or simply a better future.
Why does it work beyond just "I want this"?
Everyone has something they’re manifesting. The appeal is also simple: you pick a dream, find the right visual, and post it like it’s already yours.

The formula
Something I want + Aspirational visual + Relevant sound
How to use
Use the same approach: pick something you want, find a visual that shows it, and let your audience picture themselves with it.
If you’re a creator, make your aspiration specific so people can picture it right away. The more recognizable the dream, like a job, holiday, or relationship, the easier it is for others to relate.
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