TL;DR
- Trends
- Food creators use the same overhead setup across videos.
- Views
- Recent video hits 14.7M+ in over a week.
- Format
- Overhead shot + Two hands + Product
- Why It Works
- Repeating the same overhead setup makes it visually associated with the creator.
- Use It When
- You need a simple, repeatable format for food or beverage content.
What is this trend about
Creators like Louis Gantus have built massive followings and consistently gotten high views using a single, repeatable visual: every video opens with a top-down, straight-overhead shot of a plate held by two hands against a wood-table backdrop.
7.6M
8.6K
465.2K1.1M1.6K51.7KThe setup stays consistent across his videos, making the camera angle and composition almost as recognizable as the food itself. There’s no complicated editing or personality-led format to replicate.
Why it works
Creators often build recognition through recurring things like a catchphrase, editing style, or personality traits. But Gantus’ s recognition comes almost entirely from camera composition.
The repeated overhead shot gives viewers a consistent visual branding to attach to the creator, so it starts carrying some of the creator’s identity.
26.6M 1.4K 64.0K 5.6M 3.8K 377.3K 953.8K 3.0K 62.7K The formula
Overhead angle + Two hands + Product
All you have to do is repeat it while keeping the setup familiar to make it more recognizable.
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