Inspiration Space

No One Curious… until He Discovered It: Howdirtyis Series

Howdirtyis just opened people’s eyes to the fact that bacteria and germs are indeed… everywhere.

18 September 2026 0 Views

No One Curious… until He Discovered It: Howdirtyis Series

TL;DR

Trends
Howdirtyis education and science series about germs in public spaces and/or things.
Views
Average 2.4M+ with 579K+ followers.
Format
Science experiment; swabbing public/personal things and trying to see how much bacteria and germs are present through cultured agar.
Why It Works
Predictability of the content makes people stay and see how much bacteria or germs they would encounter in the chosen things/places.
Use It When
You run a brand that sells hygiene/cleaning products and want to prove the effectiveness of your product to the potential customer.

What is this trend about

At first, people just don’t care. As long as something or some places look clean, it’s enough.

But this creator just makes it impossible for us to turn a blind eye to the potential bacteria and germs in everything we use.

h
106.3M Total views5.4M Total likes5.4% Engagement100 Videos1.1M Avg. views
howdirtyis
1.8M5.8K179.6K
howdirtyis
4.5M5.7K281.7K
howdirtyis
5.7M25.9K347.4K

Howdirtyis is a creator in the education and science niche, specializing in cultured agar experiments. 🔬🧪

He would go to public places, see something people often use together, and swab it. Then, at his laboratory, he would conduct an experiment with cultured agar to see how many bacteria and germs he found. 🧫🦠

He made a whole series of these experiments, and now people are hooked on them. People know how to do the experiment, but they will always be curious about the outcome in different things or places.

Views 28.6M Shares 18.7K Likes 1.4M

One thing we can highlight from Howdirtyis’ series is creating demand before people realize they need it.

In this case, Howdirtyis realizes that bacteria and germs are everywhere, but not everyone can see them. Thus, he closes that gap with his experiment. Now, everyone can see what they couldn’t see before, and they want to see more.

How about public parks? Our favorite coffee shop? Or the phone we’re using every day?

Now, he has 2.4M+ average views and 579K+ followers.

Keep reading

The rest of this article is for subscribers. Sign in with a paid account to read the full piece.

Read the full article