TL;DR
- Trends
- Twotimevae’s Comedic Content Strategy
- Views
- 17.2M combined views from 5 videos listed with a similar format and an 18.78% overall engagement rate
- Format
- Funny skit with exaggerated reaction or relatable social premise
- Why It Works
- Context clarity under 25 secs and a similar content structure make the content easy to recognize
- Use It When
- You want to make content structure that doesn’t really feel like a series and is easy to improvise
What is this trend about
You’ll never guess that this creator beats Joe Rauth nine times in engagement rate.
He successfully got an 18.78% engagement rate with only 1.2M followers, while Rauth got 17.11% with 11M followers
VAE (@twotimevae) is a creator who focuses on the comedy niche. His content mainly focuses on comedic skits, either with friends or himself.
One interesting thing about his approach to content strategy is his consistent content framework.
395.3K 
8.9K 
63.4K 4.3M 102.7K 783.9K 4.5M 129.9K 638.7K 1.8M 28.3K 283.8K 6.2M 106.0K 1.1M From these videos, we can notice a pattern that he usually makes funny skits that include either exaggerated reactions to the prompt or relatable social premises.
His content also never went beyond 30 seconds, catering to viewers’ short attention spans.
With this strategy, his content framework became very easy to replicate and improvise with new ideas.
The same framework also allows viewers to track his videos over and over, making it recognizable to both viewers and algorithms as well.
From the videos listed above, he got 17.2M+ combined views, with the highest-performing one hitting 6.2M+ views.
The formula
If you want to recreate the same framework as VAE, this is what you should have in your content:
- a text copy with a relatable social-relationship premise as a prompt
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