Viral Radar

Who’s Your “Max”? You Don’t Actually Need a Max

Who’s your Max? Creators are using the sound to spotlight their own people, pets, and pairings.

22 September 2026 0 Views

Who’s Your “Max”? Cover

TL;DR

Trends
Jake Shane’s “I’m with Max” audio.
Views
Top video got 784.9K+ views.
Format
Pair the audio with the person, pet, duo, or situation that fits your version of “Max”.
Why It Works
Creators are basically treating “Max” as whoever fits their video.
Use It When
You have a person, pet, or recurring character that can easily take on the “Max” role.

What is this trend about

The audio comes from Jake Shane, built around the line “I’m with Max”. But creators aren’t treating “Max” as one specific person they need to know.

Meme

They are turning the name into a role!

Across a few videos we tracked, “Max” becomes a roommate duo, a college best friend, a formal dance partner, and even a pet/person combination that “sums it up”.

F1’s account is the outlier, using the sound literally for Max Verstappen.

Views 529.4K Shares 4.7K Likes 125.1K

The sound leaves the name open enough for creators to make it about their own person, pet or situation.

They’re deciding who their Max is!

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The formula

“I’m with Max” audio + Your version of Max + Context

Views 1.0M Shares 13.9K Likes 162.9K
J jennachmerkovskiy
Views 747.0K Shares 535 Likes 89.4K

You can start by thinking about who or what you’d naturally call your “Max”.

It could be your roommate, your best friend, your partner, your pet, or even your favorite character. The stronger the connection between “Max” and the situation, the more the sound feels like it belongs in your video.

Views 477.4K Shares 12.0K Likes 68.7K

How to use

You don’t need to force a literal “Max” into the video. You can choose what’s already familiar in your content and see who fits the joke. For brands that could be:

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