TL;DR
- Trends
- “How it feels to be a ___” beauty and fashion opinion hook.
- Views
- 1.6M+ combined views from 4 videos sampled.
- Format
- Single clip that shows your concern + the text copy that includes the hook
- Why It Works
- The beauty and fashion niche is always personal, so viewers would like to seek other opinions and advice to improve theirs, as well as following creators that have similar views in that niche.
- Use It When
- You want to share your opinion about beauty & fashion that people don’t really agree with OR to fight the current trend.
The beauty & fashion niche is highly personal, with everyone bringing their own take and interpretation of trends.
But it’s human nature for everyone to share what’s good for them despite what’s currently happening, so other people don’t feel behind. This is what this hook trend is about.
415.9K 
1.3K 
119.1K 308.9K 512 51.4K 127.3K 212 5.2K 795.7K 744 92.6K Take a look at the text copy.
“How it feels to be a bareface warrior in a world full of lash demons and makeup users”
The hook is “How it feels to be (someone) in a (condition)”.
This hook facilitates creators in stating their preferred style amidst the fast TikTok beauty and fashion trends. In a way, they’re trying to reject the mainstream agenda and uphold their true self. Beauty and fashion are meant to be personal anyway.
With this hook, viewers began to see which creators fit their style and aesthetics, so they could seek more related beauty and fashion content.
With 1.6M+ combined views from 4 videos sampled, this hook continues to rise among many beauty and fashion trends across social media.
The formula
To recreate the same trend, you only need this basic formula:
- single clip of you, basically doing whatever you want to match the text copy
- “How it feels to be (someone) in a (condition)” text copy, can be adjusted with your own opinion or takes regarding the recent trend(s).
Those are the basics; you’ll always be welcome to add more clips or talking heads following the hook.
How to use
For creators or brands, this principle will always stand:
Make it your signature content even if you're recreating famous content.
Because this is a personal opinion typa hook, you’ll need more than a trend to make a statement.
Especially for brands, you can always create a new trend with this kind of hook in your UGC campaign. Entering the market will be easier once people claim it as theirs, rather than fabricated beauty and fashion trends.