TL;DR
- Trends
- "Stop buying stupid sh*t. You're [age]." blunt hook and flexing content
- Views
- 967K views in 4 days and 251.4K views in 1 day
- Format
- A bold text hook followed by a reveal of the creator's expensive hobby, collection, or purchase.
- Why It Works
- The confrontational wording creates an instant pattern interrupt while triggering self-reflection. Viewers stay to find out if the money spent is worth it.
- Use It When
- You want to reposition a product, hobby, or purchase.
What is this trend about
“Stop buying stupid sh*t. You're 35!”
This hook sounds like financial advice. But no, it doesn’t.
racivvv
original sound - Racivvv
Comments
- J
journey_with_andy 1mo ago
Oracle ❌ Oroile ✔️
164
- T
tonttu94fin 1mo ago
id buy one, i dont care if i dont have food for a week or two, i need this
90
- L
lacikadevanszki 1mo ago
ai😂😂
52
- B
bz999888 1mo ago
37 years old? 🤔🫢
47
- S
stigtinglaaggeleterdheid 1mo ago
It’s ai
25
- A
adaptivedragon 1mo ago
I want one just to scream and through goes Hamilton 😆
17
- S
sum_hooman777 1mo ago
Where? how much?
16
- J
jossbeat 1mo ago
Quiero uno yaaaa jajaja mejor forma de aspirar imposible
15
1.1M 
39.6K 
43.2K Once the hook hits, creators immediately cut to their own expensive collections. Game merch, collectibles, etc.
The opening tells viewers to stop wasting money, but the reveal shows someone who clearly spends a lot themselves. Naturally, people want to understand the logic behind it. This is where the contradiction successfully keeps people watching.
terrorreapers
original sound - terrorreapers
Comments
- A
affy222 3w ago
Am I tripping or did Pennywise finger move
481
- J
jessicarodriguez7488 3w ago
I wish they had the Jeepers Creeper one!! I would have loved to place him on top of my roof!!
120
- L
laauriitaalizarraga 3w ago
El último payaso movió el dedo 😳
101
- K
kalasovaklaudi 3w ago
i would shit my pants if i saw that
49
- K
klarykaulitz 3w ago
Me preocupa que no ven que es IA 😂
25
- T
tiburoner0 3w ago
Tremenda IA
8
- R
rs_burton 2w ago
Why is penny wise fingers moving [Innocent]
5
- S
stephaniechristin37 2w ago
I NEED Ghostface!!!!
1
1.3M 34.6K 87.6K This hook is so reusable and slowly gaining hits; the first video got 967K views in 4 days, while the other one got 251.4K views in 1 day.
The formula
The formula for this video is very simple:
- Confrontational statement that calls out the viewers (You’re 35!”)
- Immediate reveal of an expensive hobby or collection
Creators who use this format rarely rewrite the hook. They simply reuse the exact wording, changing only the age to match a different audience and the clips based on the creator’s collection.
How to use
As stated before, this kind of content is not to be some sort of financial advice. It's about creating a strong contrast. It could be between what people think and what you actually think is worth the money, or other things as well.
That’s why this hook is very fluid to adapt to various niches. Just make sure that you position the product as something worth every dollar.