This Sponsored OOTD Video You’d Mistake for Organic Content

What is this trend about

As first-time parents, Carson and Brielle approached fatherhood and motherhood with humor and humility. That personality is a big reason people keep coming back to the Matranga family’s content.

Even though the video is sponsored, that dynamic stays the same. Their H&M OOTD content is a good example. The clothes are being featured, but the video still feels like a regular Matranga family moment.

C

creator___

creator___

original sound - Carson Matranga

1.6M 119.8K 320 1.5K 2.6K

Comments

• H

  heavenlyheintz 2mo ago

  Thanks “M&M” H&M 🤣🥰

  7.9K

• M

  mrktydks 2mo ago

  literally lyric

  3.0K

• M

  mexico_idk 2mo ago

  He is 11 months and he talks and my brother is just 1 year old and he doesn’t talk

  1.2K

• M

  mills87770 2mo ago

  🥰

  538

• S

  suki3yaki3 2mo ago

  wont homeschooling make them have abit of a social anxiety

  372

• H

  helleritsmirandaaaa 2mo ago

  Yassss homeschooling is the way to go!!

  69

• A

  alexxjohnsonnx 2mo ago

  You don’t want them to make friends

  39

• K

  kenzcase0828 2mo ago

  I am going to homeschool mine too

  20

C creator___

1.6M 1.5K 119.8K

C creator___

2.1M 2.9K 310.7K

C creator___

11.9M 2.7K 268.3K

That’s the reason their sponsored content performs. People aren’t watching only for the product, but also for the family.

The formula

Organic content format + creator’s personality + natural product integration

The brand doesn’t need to become the story. It simply becomes part of the creator’s usual story.

B briellematranga_

1.2M 1.7K 134.9K

B briellematranga_

10.8M 11.2K 759.8K

How to use

Start with what the creator already does well, then find where your product naturally fits.