TL;DR
- Trends
- Recreating Shay Sullivan’s bridal makeup.
- Views
- Top video hits 512.4K+ in 5 days.
- Format
- Viral makeup look → product breakdown → tutorial recreation
- Why It Works
- It combines an aspirational beauty look with practical product recommendations, making viewers want to recreate the look and buy the products used.
- Use It When
- You want to showcase your product as the exact item (or affordable alternative) behind a viral beauty trend.
What is this trend about
After Shay Sullivan's bridal makeup went viral, beauty creators quickly began recreating the look while revealing the exact products they used. Some stick to the original products, while others swap them with more affordable alternatives that achieve a similar finish.
samanthaa.nicole
original sound - sam 👼🏼
Comments
- S
shaysullivann 1mo ago
It’s so stunning on you omg
6.3K
- R
red_headed_doodlebug 1mo ago
I did my own makeup too!
1.6K
- K
kntrtbx 1mo ago
She mixed her foundation with Inglot Duraline
709
- M
makeupbymario 1mo ago
Stunning! 🤍
409
- I
its.mc21 1mo ago
I done my own makeup for mine 🤍
356
- A
anastasiabeverlyhills 1mo ago
Obsessed🥰
319
- H
hadjabebedie 1mo ago
As someone who also did their own make up for their wedding, Shay ate 😍🤏🏾
51
- B
breezystclair 1mo ago
I did my makeup too omg it was sooo soothing for me
44
594.1K 
800 
89.0K Rather than simply copying the makeup, these creators turn the trend into a step-by-step shopping guide. Viewers aren't just watching for inspiration; they're actively looking for products they can purchase to recreate the same bridal glow.
via..li
original sound - Via
Comments
- S
shaysullivann 1mo ago
You are so beautiful omg 😭♥️this look is perfect on you
6.0K
- _
__dar.cookie_ 1mo ago
Christina Yang? Is that you??!
1.2K
- M
markaylafields521 1mo ago
Everybody doing this makeup but it’s not gonna look the same
290
- N
newaizz 1mo ago
I’m convinced you can recreate any makeup look
147
- B
betweenmarsnjupitermochi 1mo ago
The quality of your videos is insane 💓
122
- R
rarebeauty 1mo ago
So stunning!!
113
- X
xyz__fiona 1mo ago
Omg you did so well it’s soo good
47
- S
strawberryshortcake_xo0 1mo ago
your makeup always EATS DOWN
19
367.5K 496 62.7K The formula
- Show Shay Sullivan's bridal look.
- Recreate the makeup step by step.
- Reveal the exact products or dupes.
- Show the final result.
danielllestrada
original sound - Danielle Estrada Gothberg
Comments
- D
danielle8096 1mo ago
Lip is perfect - need to know color of sacheau lip paint!
231
- C
cxy_t2 1mo ago
From all the content creators I‘ve seen doing this tutorial, you did it the very best🫶
140
- C
celinajosephinee 4w ago
Girl I followed your tutorial step by step and was able to recreate for my engagement dinner 🥹 you are such a QUEEN!
18
- S
sairarai_ 1mo ago
#thankyou
11
- H
hilynzie 1mo ago
genuine question as someone trying to perfect their makeup routine … what is the rationale for choosing a foundation that’s yellow? is there a strategy?
9
- H
hauslabs 1mo ago
Beyond stunning 😍
8
- H
hhannahhleigh 1mo ago
Can someone make a list please? lol
8
- D
discernwithme 1mo ago
I need a list of every single product and brush immediately 🤣
7
407.8K 1.4K 36.4K How to use
Beauty brands can join the trend by positioning their products as part of the recreation. Instead of promoting products on their own, show how they help achieve the viral bridal look or serve as an affordable alternative.
This tutorial-first format feels native to the trend while increasing both product discovery and purchase consideration.
Get ready because we’re waiting for you to drop your Shay Sullivan’s makeup version!