Viral Radar

“A” Knows What You Did: How One Confession Format Gets People Relating

TikTok creators are turning the Pretty Little Liars-style “A” message into a confession format.

26 September 2026 0 Views

Cover

TL;DR

Trends
Creators write themselves an anonymous “A” callout inspired by the Pretty Little Liars TV series.
Views
Recent video reached 5.9M+ views.
Format
Typed accusation from “-A” + Act out the confession.
Why It Works
Familiar habits make viewers recognize themselves in the confession.
Use It When
You have a common behavior your audience can instantly relate to.

What is this trend

This trend’s format borrows from the anonymous “-A” messages in the Pretty Little Liars TV series. One of the creators starts with a typed confession like, “I see that diet got pushed back to Monday again.” Then cut to themselves doing exactly what the message calls out.

Views 2.9M Shares 81.2K Likes 654.4K

Why it works

For this format, the more people who can see themselves in the confession, the wider the audience it can reach. Relatability matters in this trend.

Taking an example from the other two videos that are more niche. Straightening your hair every day is specific to one habit, while an old unrequited-love story depends on a particular kind of relationship experience.

They’re still relatable, just to a smaller group of people.

Views 304.7K Shares 5.0K Likes 78.5K
Views 801.7K Shares 8.8K Likes 116.0K
Views 8.1M Shares 6.6K Likes 1.0M

The formula

Anonymous callout + Familiar habit + Confession

  1. You can write the callout as if “A” caught you doing something.
  2. Then pick a habit that is widely recognizable.
  3. Lastly, show yourself doing exactly what the message accused you of.

How to use it

Look for small habits your audience already jokes about or admits to doing, then turn them into the message from “A”.

Keep reading

The rest of this article is for subscribers. Sign in with a paid account to read the full piece.

Read the full article