TL;DR
- Trends
- "Nobody Talks About This..." Hook
- Views
- Top video hits 951.9K+ views in 2 days.
- Format
- Start with "Nobody talks about..." before revealing an overlooked or relatable truth.
- Why It Works
- Creates an information gap while validating shared experiences.
- Use It When
- Sharing niche insights, challenging assumptions, or explaining relatable behaviors.
What is this trend about
Creators are increasingly using the "Nobody talks about..." hook to turn everyday observations into compelling stories. Instead of revealing the main point immediately, they first suggest that viewers are about to discover something most people overlook.
This simple phrase creates an information gap, making audiences curious enough to keep watching for the explanation. At the same time, the reveal often validates experiences viewers already relate to, making the content feel both insightful and personal.
_sher_sher
original sound - PieterJohnsen
Comments
- R
rich_rann 1mo ago
You’re fighting yourself. Just relax and float horizontally in the water. Let the current do what the current does.
9.8K
- S
sinnergist 1mo ago
Why does everybody find snorkeling so difficult. Put the mask on your face, put the snorkel in your mouth and breathe. It’s the same breathing you do without the device. If you somehow feel like you need air, raise your head, remove the snorkel and take a deep breath. It’s just not hard.
2.5K
- 9
907___emmma 1mo ago
Girl just float omg 😭
1.1K
- B
berettafleur 1mo ago
Wear a life vest always, please. Been in too many sketchy situations where I had to help people in trouble. The ocean doesn’t play. You can’t dive, but you’ll live. If you need a break: Kick your feet out, lie back and move your feet apart, you’ll float.
710
- C
cocolynn29 1mo ago
The older I get the more I realize so many people aren’t good swimmers
348
- J
jeremy.self256 1mo ago
I honestly feel like i could snorkel for 6 hours straight with proper sun protection and hydration.
262
- C
coryariana 1mo ago
i’m a lifeguard and the ocean is no joke 😭
181
- A
adbarnhart 1mo ago
This makes me feel so much better bc I thought everyone else was doing it with ease & I was dying 🤣
114
1.8M 
16.5K 
158.7K The formula
Start with "Nobody talks about..." + reveal an overlooked truth.
m0ses00
This sound took less than 5 minutes to make - Lucas Evergreen
Comments
- J
jujuakinlade 4mo ago
Atleast you’re in water again 😭
144.1K
- U
uniquesurferdude 4mo ago
You wouldn’t appreciate the first without the second 🫶
31.3K
- G
googlepixeluk 4mo ago
they just don't get it 😭
13.6K
- M
maafiorose 4mo ago
Then your boss will say "I bet you're recharged and ready to get back to work right?" Aboooooooa! I'm ready to never come back! 😭
6.2K
- M
mhaddddd5 4mo ago
Shit lowkey depressing
4.1K
- D
danetamborello 4mo ago
Or that to this 🥲
2.5K
- T
tha_oneee 4mo ago
I miss Haiti soo bad🇭🇹😔😭
2.3K
- S
skyscanner 4mo ago
nothing more humbling
1.2K
7.2M 35.0K 988.8K Why it works
- Sparks curiosity through an information gap.
- Validates relatable or overlooked experiences.
- Encourages viewers to watch until the reveal.
How we can adapt this format
- Hook: “Nobody talks about why…”, “Here’s what nobody tells you about…”, or “One thing everyone overlooks about…”
- Lead with a hidden insight your audience relates to.
- Build curiosity before revealing the explanation.
- Finish with a takeaway or naturally introduce your product.