TL;DR
- Trends
- Joe Bonham’s Financial Takes series on TikTok
- Views
- 22.8M in 5 months and more
- Format
- street interview of businessman, kids from rich well-off
- Why It Works
- the series showing the niche live that most people don’t get to experience, creating a unique content proposition.
- Use It When
- You want to share a life experience that feels niche and unique such as unfamiliar jobs, etc
What is this trend about
Joe Bonham’s just took over TikTok with his Financial Takes series.
The main content on his account is a street interview. He comes to a place or convention, then asks people he met with a question that those people would answer differently. What makes his content different with any other street interview is the interviewees. He interviews people with a good economic background, asking about their financial takes or their financial achievements that not all people can have.
joebonham
Joe Bonham
Comments
- D
darothefuckinggoat 6mo ago
i pay for spotify premium
101.7K
- E
etienne2stefano 6mo ago
As a Nigerian, i bought full tank of fuel for my car today.
84.9K
- R
randoms360 6mo ago
My dad is 70 yrs and he doesn’t have any healthy issues
48.4K
- T
the_manager22 6mo ago
My Dad got 2 gulfstreams
45.9K
- K
kloklokkk 6mo ago
2 gulfstream is a flex
42.9K
- H
heaven.alpha 6mo ago
My Dad created the world if that counts in 6 days to be precise
32.3K
- J
jkelly_18 6mo ago
“My dads a CEO…WE own a yatch”
10.6K
- A
akpannnnv 6mo ago
meta glasses guy is a huge flex.
10.5K
22.8M 
135.0K 
2.5M This video got 22.8M in 5 months, while other video got amazing views in a short span of time as well.
The formula
The formula for this trend is very simple, yet challenging.
- a prompt of question
- interviewee(s) with a niche background
The key for this trend is not merely based on “the rich”, but a unique life that many people don’t get to experience.
How to use
For this trend, you can use it to share something unique that’s not that mainstream such as people with unfamiliar jobs, people who live in a place that people don’t really go, etc. The perspective is really important in shaping people’s views about this kind of interview.