TL;DR
- Trends
- Tweaking the Spider-Man Ceiling and Turn Into challenge into a new trend
- Why It Works
- Tweaking a trend would give a fresh take on the trend, so viewers don’t get bored and the trend will last longer.
- Use It When
- If you want to tap into the trend that’s been viral for a while, with many people already jumping on the trend.
Does blindly following the trend always work?
Imagine that your absolute favorite Halloween candy is the green apple one. Then, you see a bunch of green apple candy, but some of them have different packaging. Which one will spark your curiosity first?
This principle goes the same way with the trend. You’re competing with thousands of people who are doing the same thing with the trend, especially when the trend becomes more saturated.
Now, the question to be solved is: How to beat the 1/1000 odds?
The answer is: tweaking the trend.
The pattern of a trend
In this case, we’ll analyze the Spider-Man Ceiling challenge and the Turn Into challenge. To remind you about the trend, here’s the original trend.
99.7M 
625.2K 
14.9M 3.1M 27.5K 726.3K Those two trends have a similar feeling to them. But what makes them feel similar? Let’s break down the elements first.
Tweak it like a pro
Now, with a bunch of content across the platform doing the same trend, how are we going to stand out?
There’s this famous quote that says, “Work smarter, not harder”.
That's exactly what we’re going to do. Instead of making a whole new trend with lots of risks (especially if you don’t really understand the algorithm and your niche well), what you need to do is alter one of the elements.
Take a look at these videos.
22.7M 124.8K 2.5M 18.4M 125.9K 3.5M Two of them just casually change the payoff. No more effort to change the sound, or even to make a new trend shoot.
Yet they still pull those views. A little really goes a long way.
So, the question to wrap up this article is going to be: are you ready to see the unseen potential?