TL;DR
- Trends
- Recurring content formats in Health & Fitness
- Why It Works
- No single structure has emerged as the category's default
- Use It When
- You want to build a recognizable, repeatable fitness content series
The red ocean of content niches
Nowadays, creators are still busy fighting in the red-ocean niche, such as Food & Beverage and Beauty niches.
Not many people realize that if you’re trying to duplicate what’s already been there, such as a series of recipes and tutorials, without any new element to be compared with, you’re basically done.
Listen. If you search for something that maintains your creativity AND sustainability, this is the answer: search for the right niche!
In this case, maybe you can try the Health & Fitness niche.
As per our data, there’s still a lot of space for you to grow in this niche. Why?
Creators in this niche tend to have no recurring content format.
Because this niche depends so much on physical ability, every creator has their own take on trending formats. They will walk at their own pace because the most important thing is to make sure that they don’t hurt their body in the process.
That’s why this niche is the right place for you to build your own recurring content format, such as a series. These are some health & fitness creators that are already doing it.
Tony (@trainbloom)
1.6M
10.4K
127.1K1.3M15.6K124.4K4.9M55.7K434.5KSpinek is a health & fitness creator who focuses on fitness routines for pregnant women. Her content mainly consists of how to safely exercise as a pregnant woman and the routines following it. The habit tracking and pregnancy countdown content is what makes her content format repeatable.
Shelby Sacco Spinek (@shelbysacco5)
47K142.4K97.2K6512K867.7K930153.6KSpinek is a health & fitness creator who focuses on fitness routines for pregnant women. Her content mainly consists of how to safely exercise as a pregnant woman and the routines following it. The habit tracking and pregnancy countdown content is what makes her content format repeatable.
Dee (@deetoofit_)
1.7M11.5K148.1K259.3K2K28.7K56.7K4645.5KDee is a health & fitness creator who focuses on gym training, both in-person and online training. He has a “My Female Client” series that shares tutorials and tips for his female clients’ personal targets. Relatable client scenarios and workout demos in his series make his content trackable & easy to follow.
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