The GRWM Formula: 7 Ways to Reinvent the Format

What is this trend about

We think you're already familiar with the Get Ready With Me (GRWM) video format, which is likely showing up frequently in your FYP right now. While this format is timeless, it can get monotonous because of its repetitive, conventional setup.

To make it more engaging, consider shifting the focus from merely watching someone get ready to experiencing a moment together.

Take a GRWM for the first day of school. The creator might still be doing their makeup, fixing their hair, and choosing an outfit, but the story changes when the occasion becomes the focus.

R rileypeyton0

2.1M 1.9K 240.3K

L lleilaromero

163.5K 139 19.4K

G grwmia.o

13.6M 69.6K 1.4M

The routine stays the same, but the context gives viewers something to follow. That’s where the GRWM format gets interesting.

To identify some of the formats, we examined seven’s worth of the GRWM kinds from some creators you can tap in.

• The hook is what makes it stand out

The biggest challenge with GRWM is that the format is already everywhere. The routine itself isn't the hook anymore. So, you have to be specific about your hook. Highlight the story while you get ready.

J jules_must_die

2.6M 6.8K 500.4K

K ken.mcknight_

579.3K 1.1K 87.5K

M maliyahdiary_

111.3K 305 12.4K

• When the GRW goes poof

In this format, the creator suddenly disappears from the frame, then returns with a new look or outfit. It keeps the familiar GRWM setup while turning the getting-ready process into a simple visual reveal.

P puma

264.2K 5.7K 61.1K

M moushicaa

2.8M 13.1K 390.3K

R r.e.m.beauty

4.8M 13.8K 373.5K

_ _georgiasiphone

644.0K 2.0K 123.8K

N niallhoran

1.3M 13.7K 310.7K

P pilimpimpimpompom

356.6K 1.2K 102.8K

• GRWM, except they’re already ready

The creator starts in a full fit and uses the GRWM label as the hook. You can use it if you want something fun by literally not coming back to the frame with the final look.

C cortis_bighit

14.6M 245.9K 4.1M

D dayoungism

88.2K 168 13.3K

S stynderksen

601.0K 21.4K 109.0K

• GRWM, but make it awkward!

The creator turns a GRWM-to-prom transition into an intentionally awkward moment with a plus-one. The sound, Surface by Aero Chord, sets the tone and lets the awkward chemistry do the work.

W wesley.waterbury

77.9M 332.9K 11.5M

N nicolelundfelt

19.9M 55.4K 2.9M

E evz_iii

3.2M 42.5K 380.5K

• The “hurry up” GRWM

Each step is called out before it happens: “comb my hair, let’s go”, “do my makeup, let’s go”, and so on. Some creators skip the action, babbling for a moment before jumping straight to “let’s go”. The creator then immediately moves into the action, making the whole GRWM feel rushed, repetitive, and chaotic.