Viral Radar

This Creator Is Redesigning Logos on Mom’s Pronunciation

Emily Rose is turning brand names into logo redesigns based on how her mom would pronounce them, one company at a time.

25 September 2026 0 Views

Cover

TL;DR

Trends
Redesigning company logos based on how a mom would mispronounce their names.
Views
Top video reached 38.3M+ views.
Format
Numbered “Day (n)” TikTok series with a consistent screen-recording format.
Why It Works
The brand name itself gives the creator everything she needs for the joke.
Use It When
You want to join a creator-led logo design trend without having to produce a full campaign.

What is this trend

Emily Rose has turned brand names mispronounced into a recurring logo design series. The format is similar across the videos she created, but the result changes with every company she redesigned.

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emilyrosedesign

@emilyrosedesign

emilyrosedesign
1.4M5K102.8K
emilyrosedesign
3.5M5.2K197.2K
emilyrosedesign
3.2M2.6K93.6K

In each “Day (n)” episode, she takes a company name and imagines how her mom would say it. She then redesigns the logo around that mispronunciation, using the same screen-recording format each time.

E emilyrosedesign
Views 38.3M Shares 144.3K Likes 3.8M
E emilyrosedesign
Views 12.4M Shares 29.1K Likes 682.8K
E emilyrosedesign
Views 16.0M Shares 23.2K Likes 903.6K

The formula

We actually see a pattern in Emily Rose's content that you can try to recreate:

  1. Pick a brand name
  2. Change the pronunciation
  3. Find a visual idea in the new version
  4. Redesign the logo around it
  5. Keep the same “Day (n)” format

The more creatively you can tweak the original brand logo, the more fun it gets.

Meme

How to use it

For brands, the easiest way to tap into this format is to give the creator something to work with rather than trying to recreate the whole video yourself.

Send over your logo or brand name and let the creator apply their usual format to it.