TL;DR
- Trends
- Creators repeating the same opening line, gesture, or setup in every video.
- Views
- Recent video hits 1.8M+ views in 2 days.
- Format
- Same opening line + gesture + setup, followed by different content.
- Why It Works
- Repetition makes the opening recognizable; a simple hook becomes part of the creator’s identity.
- Use It When
- You want to build a recognizable creator persona or give recurring content a signature opening.
What is this trend about
Clara starts her videos with almost the exact same routine: “ Hi besties, if you don’t know me, my name is Clara. Nice to meet you”. Followed by two virtual cheek kisses.
The topic changes from video to video, but the opening stays the same. After seeing the same opening across her videos, you start expecting the “hi besties” and cheek kisses before anything else happens.
clarafrederiksenben
som original - Clara 🩷
Comments
- V
victoria_vic6719 1mo ago
I don’t have a single bad word to say about you. You’re so sweet.
15.1K
- L
lily.was.here09 1mo ago
Omg you look just like Michelle Trachtenburg!!
6.5K
- L
lilym_m8 1mo ago
She has NO haters
5.7K
- M
mayasessasjupiter 1mo ago
do you like my outfit!? my inspiration in the replies
3.2K
- S
sarasaratune 1mo ago
The bag isn’t giving
888
- L
lowrosejean 1mo ago
My fit looks soo similar hahhah
381
- G
gaming_with_ava 1mo ago
Is teal the same as turquoise?
254
- H
hihihi123hiiii 1mo ago
Guys is my fit cute????
221
2.9M 
10.6K 
521.5K clarafrederiksenben
original sound - Clara 🩷
Comments
- S
sallyxh2k0 1mo ago
This is my back to school haul
231.2K
- S
siennarosep19 1mo ago
Oh ur RICH
139.4K
- K
keizzzsa 1mo ago
You really suit that green
36.0K
- S
sushi_thecutest 1mo ago
no books?pencils?
28.3K
- S
sof_tsii 1mo ago
3 shoes in a day is WILD
25.6K
- A
avital995 4w ago
This is NOT normal!!
16.6K
- J
jordan.thekind 1mo ago
This is just pure overconsumption. No one needs this many clothes.
9.1K
- L
linss00096 1mo ago
how the HELL did u get that much money
4.4K
7.4M 54.8K 1.3M The formula
Same opening line + same gesture+ different content.
The opening doesn’t need to be complicated. The more naturally it fits the creator’s personality, the easier it is for repetition to turn it into a signature.
clarafrederiksenben
original sound - Clara 🩷
Comments
- C
chcjuhn67 1mo ago
This is the right back to school haul, not twenty bags
4.9K
- E
esmeede2 1mo ago
Earlyyy Clara your so prettyyyyy
1.6K
- Y
y.a.r.a254 1mo ago
يحليلها تسلم علينا
1.6K
- J
jinji.6 1mo ago
U look like Michelle Trachtenberg!
938
- A
atags48 1mo ago
كم عمرها صوتها صغير بس هي كبيرة كيف
148
- R
ruby.spam12.8 1mo ago
“Omg I love like a princess” YES YOU DO GIRL
86
- C
clicli7797 1mo ago
I got this belt for school idk if I should wear it
49
- T
toxic_viper661 1mo ago
(I look like a princess) gurl u are a princess
41
991.6K 2.3K 117.0K clarafrederiksenben
original sound - Clara 🩷
Comments
- T
thecomedycat 1mo ago
Go to Westfield shopping centre
1.0K
- D
def0.not.charlyn 1mo ago
oh to be rich✌️
435
- V
vxylia_billieeilishwifie 1mo ago
hi Clara todayy is my birthday!!
118
- S
secretsix8 1mo ago
I am in London and I took a photo with you in edikted remember me holly
19
- E
em715200 1mo ago
OMG I’m earlyyy Clara can u plz respond I’ve been insecure abt myself for so long and ur vids make me feel better abt myself ILY GIRLLLL
19
- S
salvietta.alla.sa 1mo ago
Clara how old are you?
18
- A
autumnfall13th 1mo ago
Who loves clara
8
- Q
quinnspam1176 1mo ago
Ahhhh firstttt hi claraaa
7
578.9K 1.1K 65.5K How to use
Creators and brands can tap into this by finding one opening that feels natural enough to repeat across different videos. It could be a catchphrase, gesture, question, or even a specific way of addressing the audience.
The purpose is to give viewers one small thing they can instantly associate with the creator.