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Not Only Trend, but Technique: Beauty Content Strategy

Learn how these beauty content creators approach the trend by sharing their technique for better looks.

23 September 2026 0 Views

Not Only Trend, but Technique: Beauty Content Strategy

TL;DR

Trends
Beauty content creator technique content format
Format
Cut-to-cut beauty care and styling tutorials
Why It Works
Different approach to the trend; showing not only the result but also the process
Use It When
You want to showcase your product end-to-end.

What is this trend about

The beauty and fashion niche is indeed a place that is full of visual battles. The trend is constantly changing. People actually feel that the rapid speed of trends is suffocating to follow.

Now, take a breather and try to slow down. Seeing the process of the trend will make us appreciate what it takes to follow it.

These content creators are the perfect example of it. Let’s take a look at their page, one by one.

Oscar Patel (@oscar.patel)

o

oscar.patel

@oscar.patel

93.6M Total views5.3M Total likes6.1% Engagement100 Videos936.2K Avg. views
oscar.patel
505.6K2.4K29.5K
oscar.patel
210.9K7899.8K
oscar.patel
545.1K2.1K26.2K

Oscar Patel is a creator who focuses on beauty care. But rather than talking about skincare products, his content mainly focuses on how to take care of your face, such as facial symmetry, face toning, and facial lines with natural processes.

Now, his page has 679.6K followers, with 593.2K avg. views and 5.87% engagement.

Lucy Seitz (@lucy_seitz)

l

lucy_seitz

@lucy_seitz

lucy_seitz
1.4M464124.7K
lucy_seitz
980.3K62175.8K
lucy_seitz
2.7M1.3K200.4K

Lucy Seitz is a beauty creator who focuses on cosmetology, especially on hair styling. With her mannequin, she demonstrates the right way to do hair styling, do's and don’ts, and behind-the-scenes of hair styling. Not only that, but she also does some skits about cosmetology anecdotes.

Her page has 1.9M followers with 326.8K avg. views and 9.43% engagement.

Dikiy Ssam (@dikiy_ssam_01)

d

dikiy_ssam_01

@dikiy_ssam_01

122.8M Total views6M Total likes5% Engagement100 Videos1.2M Avg. views
dikiy_ssam_01
2.4M4.2K217.5K
dikiy_ssam_01
516.1K26943.2K
dikiy_ssam_01
441.9K1499.9K

Dikiy Ssam is a hairdresser, and his content pretty much orbits around it. He shows the techniques he has on real clients, allowing viewers and potential clients to judge his results for themselves. In a way, his videos also allow viewers to see the behind-the-scenes and a hairdresser's take on the trending haircuts.

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