Trend Recap

When Baddies Have to Clock In

Creators are pairing their baddie looks with the very normal 9-to-5 jobs they have to get back to.

28 August 2026 0 Views

Cover Image

TL;DR

Trends
Creators joke about being a “baddie” while working regular 9-to-5 jobs.
Views
Top video hits 1.6M+ views.
Format
Headshot while walking to work + “Not every baddie can be a full-time influencer. Someone’s gotta hold it down in [job]” copy.
Why It Works
The simple walking shot makes the contrast between “baddie” energy and a regular 9-to-5 the whole joke.
Use It When
Your brand can naturally fit into workday routines or the everyday lives of working creators.

What is this trend about

Creators are filming themselves walking to work, usually in a simple headshot-style video, while the text says, “Not every baddie can be a full-time influencer. Someone’s gotta hold it down in…”

Then comes the job reveal: finance, HR, engineering, medicine, nursing, and more.

M muskathescientist
Views 307.7K Shares 2.3K Likes 63.3K

There’s no big setup or elaborate transition. It’s basically someone looking good on their way to work and joking that, unfortunately, they still have a job to do.

J jessmakeuphair
Views 688.3K Shares 4.5K Likes 123.5K

The Formula

Headshot + walking to work + job reveal.

▶ The hook comes from the contrast between the creator’s “baddie” energy and very ordinary commute. The format stays the same, while the job changes from creator to creator.

A anniekta
Views 1.8M Shares 16.0K Likes 274.9K

How to use

Brands can plug into the joke by showing the “baddie with a 9-to-5” in their own category.

  • 💄✨ A beauty brand could show a creator walking to work with their makeup done, captioned “someone’s gotta hold it down in HR.”

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